A new approach to our pledge to tackle period poverty in the UK

Since March 2017, Bodyform has donated over 7.5 million period pads to help tackle the issue of period poverty in the UK, after news reports highlighted that some women+ were becoming socially isolated due to the lack of appropriate period protection.

Now, for the first time, Bodyform is launching a “buy one, give one” campaign, where for every pair of period pants sold via it’s direct to consumer website Period Pants & Knickers for All Flow Types | Bodyform™ , Bodyform will donate a pair to charity In Kind Direct, to help women+ in need.

The new “buy one, give one” campaign launches on 28th May, 2023, in line with World Menstrual Hygiene Day. To kick start the initiative, Bodyform has made an initial donation of 3000 pairs of period pants to In Kind Direct. The “buy one, give one” campaign will run until 31st Dec 2023.

Bodyform continues to donate 100,000 towels every month, helping women+ unable to purchase products for themselves or their families.

Bodyform joined forces with In Kind Direct, a charity founded in 1996 by HRH King Charles III, and an existing charity partner of Bodyform’s manufacturer, Essity, who together have distributed over £1m worth of essential personal care supplies to worthy causes throughout the UK since 2011.

Through its network of over 5,000 charitable organisations around the UK, including charities, community groups, foodbanks and schools , In Kind Direct helps Bodyform distribute 100,000 free Ultra Normal Wings Towels every month, providing essential care for thousands of additional women+.

“We’re proud to work in partnership with Bodyform to support people experiencing period poverty in the UK. Their donation of sustainable, washable period pants alongside their monthly donation of pads will ensure we can supply a variety of period products to meet the needs of different people. Together we can help reduce social isolation and boost confidence and self-esteem. Having a period is not a choice.’’

Paul Buchanan – Interim CEO, In Kind Direct

“During the Easter break mother of a severely disabled girl called to say she will not be able to attend. The reason was that she had started her first period and did not understand why her mother was trying to put a sanitary towel in her pants. So she was pulling it out.

We passed on some reusable padded pants. Mother was overjoyed with this gift. It was a simple solution to a highly stressful situation.”

The Oak Foundation